Mariya Nurislamova initially produced her mark like a serial entrepreneur while in the splendor-tech Area. In 2014, she co‑founded Scentbird, a fragrance‑membership support pitched as the “Netflix for perfumes.” The System swiftly scaled to over seven-hundred,000 regular monthly subscribers inside the U.S. and Canada, offering use of 800+ designer scents.
Under her Management, Scentbird lifted in excess of $twenty five million in enterprise cash, participated in Y Combinator, and became financially rewarding by 2019, creating once-a-year revenue north of $one hundred million with growth of 45–fifty% year-in excess of-calendar year. Her suggestions—to "get started tiny and hardly ever surrender"—has resonated with quite a few emerging entrepreneurs.
But starting all-around 2018, Mariya introduced a parallel aspect to her persona: spiritual Instructor, intuitive, channel, artist, and author. Launching the YouTube channel “This Is Mariya”, she regularly delivers guided meditations, Vitality‑channeling periods, and mystical talks centered on chakras, manifestation, quantum acceleration, cosmic beings, and much more. The channel has grown to ~102,000 subscribers and 1,200+ video clips, along with her broader presence across TikTok, Instagram, Spotify, and podcasts reaching around three hundred,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin identification—business enterprise CEO by working day and spiritual Expert by night—rarely intersected publicly until finally mid‑2024. That’s when Small business of Manner spotlighted her beliefs about humanity residing in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “one of the higher… sources of knowledge of 3D World earth warfare”.
These sights ignited a wave of on line backlash:
YouTubers such as Keya’s World and Zachary Michael publicly stated they might now not get the job done with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and encouraged followers to ditch Scentbird.
Social media marketing buyers were being significantly appalled by promises that conditions like cancer or AIDS might be cured in a week, miscarriage was “a choice,” and Actual physical attributes (e.g., crooked teeth, hair coloration) held spiritual significance.
However, Mariya continues to be resolute. She maintains her spiritual information is individual from her CEO duties, stating she utilizes only “Mariya” in spiritual channels to shield Scentbird’s model.
The Strength of Duality
Strengths of Mariya’s Approach
Genuine Differentiation
Her fusion of corporate results and spiritual follow sets her apart—making a deeply individual manufacturer with pathways into membership, retreats, private classes, and guided encounters .
Scale and Strategic Willpower
Scentbird’s consistent advancement underscores her capability to translate eyesight into operational reality, even though her spiritual facet drives a likewise expansive written content engine.
Group Depth
The consistency and intimacy of her articles—guided meditations, Q&As, and live courses—foster solid community bonds amid followers seeking spiritual transformation.
Emerging Challenges & Fractures
Manufacturer Popularity Possibility
The spiritual content has designed unease among the influencers, customers, and investors who're awkward mariya nurislamova associating Using these metaphysical narratives .
Content Liability
Bold overall health statements and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical individuals, or regulatory teams worried about misinformation.
Cross‑Id Confusion
Whilst Mariya insists on separating her two worlds, critics argue the identities presently overlap—Specially by her involvement in Scentbird‑joined written content and sponsorships.
Navigating the Future
Strategic Choices
Compartmentalize
Mariya could preserve a clear boundary—retaining her spiritual identity under a distinct identify and System even though trying to keep Scentbird individual and brand-neutral.
Integrate
By weaving spiritual and wellness features into her organizations—such as scent + meditation kits—she could lean into a wellness‑centric brand name evolution.
Explain Messaging
Tonal equilibrium—grounding her spiritual content material with steering disclaimers or scaling again controversial metaphysical promises—could broaden her appeal and minimize friction.
Validation by way of Response
Even with backlash, Mariya carries on to increase her spiritual ecosystem—from charging $1,111 glastonbury retreats to $125,000 private transformational events, online channelling classes at $3,000, and her 2021 guide 72 Keys to Manifestation. Her followers’ constructive Amazon opinions advise her wisdom resonates deeply with numerous seekers .
Final Take
Mariya Nurislamova embodies a scarce contemporary archetype: a undertaking-driven CEO with a high-stakes spiritual alter Moi. Her journey reflects broader cultural convergence—where by community figures can simultaneously occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's good results attests to her company savvy.
This really is Mariya demonstrates her ability to command interest and Make deep emotional resonance.
The truth clash concerning these worlds—sparked by metaphysical pronouncements—poses each possibility and opportunity.
Irrespective of whether she amplifies the convergence or attracts firm boundaries, Mariya stands at a pivotal crossroads. Her following steps may perhaps redefine what this means to generally be a founder within the spiritual-tech era—layering ambition with authenticity in a brand-new way.